FLEISCHMANN’S^® YEAST HONORED WITH INDUSTRY AWARD

Innovator Charles Fleischmann Inducted into the Baking Hall of Fame

(Chesterfield, Missouri…. March 22, 2008) Americans are expected to eat nearly 19 billion pounds of bread and rolls in 2008*, and in the 1860s Charles Fleischmann and his brother, Max, revolutionized baking in a way that made today’s mass production and consumption of bread possible. Charles Fleischmann was inducted into the American Society of Baking’s Baking Hall of Fame on March 3, 2008, at the Society’s annual meeting in Chicago. Andrew Armstrong, President of Fleischmann’s Yeast, the company that Charles and his brother started more than 140 years ago, accepted the award on behalf of the St. Louis-based company.

Charles and Max created America’s first commercially produced yeast. Prior to their innovation, yeast was home-brewed. Their new compressed yeast offered a lighter, tender bread crumb for home and commercial baking. It had excellent leavening power, delivered consistent quality and made a great-tasting bread. Their tradition of innovation excellence continues today at the company.

“Most Americans may not realize the impact that yeast has in the food industry. Bakers and ingredient companies continue to make improvements that benefit consumers. For example, Fleischmann’s Yeast recently developed a commercial yeast, called Baker’s Select, that improves the quality of frozen dough, a product that allows quick, convenient baking in home and commercial settings without sacrificing taste,” said William McKeown, vice president of marketing for Fleischmann’s Yeast.

Fleischmann’s Yeast, a Division of AB Mauri Food Inc, is a market leader in yeast and baking ingredient products. The company, headquartered in Chesterfield, Missouri, with four manufacturing plants in North America, sells yeast under the Fleischmann’s® Yeast brand name and bakery ingredients, including powdered dough conditioners, tablet dough conditioners, chemical leaveners, mold inhibitors, syrups & malts, vinegars & acidulants and grain blends, under the AB Mauri® brand name. AB Mauri Food Inc. operates from more than 40 locations in 24 countries with its global headquarters in the United Kingdom.

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